"Got Milk" -the sensational campaigns of all time

For more information on " GOT MILK" Campaign, please check the link given below
http://inventorspot.com/articles/got_milkinventive_marketing_5569

Region status for india-PepsiCo's big plan

Recently PepsiCo awarded "Region" status to India. The company will hold its annual board meeting in India for the first time in mid-September. India will be the second country after Mexico to have the annual board meet. The $43-billion beverages and snacks company has been very successful in India, even if when the parent company was facing the global down turn. Chairman and CEO of the company hails from India that may be a reason for getting this Region status, but what I feel there are more solid reasons behind it.

1. Decentralization: Allocating the "region" status will facilitate more independent decision making process and faster allocation of resources. It has integrated its beverages and snacks under a common leadership in line with Indra Nooyi's "power of one" strategy. Indian brass of management will take decision according to the Indian market only, which is best suited for India.
2. The Indian wing has given them an all time high growth of 33-35% last year at a time when its parent was struggling to make profits. That shows the high growth opportunities that India has for the comapny. Besides this it has to tackle Coca-Cola in Indian market which is a big task itself. The investment of PepsiCo in India is already $1 billion and it has plan of investing a total of $500 million over three years.

So hope to see a complete turn around, when the biggies will confront each other.

Force India-Fisichella makes India proud

It was a great moment of pride for every Indian, when Force India's driver Fisichella grabbed the pole position in Belgian Grand Prix. Vijay Mallya, the aviation and liquor mogul could not have asked anything more than that. He responded by saying this "I am so proud of Giancarlo, the team in the garage and the factory and also for the entire Indian nation. There is nothing more to say. We've done both ourselves and the country proud." It was the Force India team's first-ever pole and the fourth for 36-year-old Fisichella, who has been heavily linked with a switch to Ferrari for next month's Italian Grand Prix. His last pole came at the 2006 Malaysian Grand Prix. After this, he will be under pressure to stay with the team that has given him a new lease of life - and added to the lustre of the 'golden oldies' running in Formula One. When we are facing a turbulent time in our country from our own sports ministry, at that moment basking such glory is really commendable. Here some people are trying to term it as entertainment rather then a sport and hence neglecting the evolution of this sport in our country. But don't they feel proud after getting this news. We have talented indigenous drivers who can really make it big at international stage. So why we are not providing them the facilities for that.

You need to be a human

Doing business in this time and without the help of information technology is like next to impossible. I read so much about just in time (JIT), TQM, ERP, GPS, RFID etc..actually a long list to mention here. Every dreaming big companies are setting their operation on high -end technology. But are we moving away from the classic human touch!!! I am quite skeptical about it. I read an article on Sam Walton( founder of WAL-MART) during a case discussion in my class. There it was mentioned that he never went for technological help to make his business decision. He said"a computer or machine can only tell how much you have sold, but it won't be able to say how much you could have sold". It make sense to me actually. A computer will not be able to predict the unexplored potential of any business, it's the human touch intuition,gut feelings that can drive. Being in business, its not necessary to have great policies, being human is a great thing. Go where your customer are and respond to them. that is where you can have the big advantage over big guys. Creating a healthy atmosphere at work place and caring for your employees can propel your business like anything. Rocket science is not needed to handle the man power, few simple loving words and gestures can create a great company.

Advertising influencing consumer behavior

Advertisements are developed to influence the way people think about products and brands. More specifically it is designed to affect consumers beliefs and brand attitude. Attitude is the nearest variable to buying decision. Advertisers use multi-attribute attitude models to help them ascertain the attitudes of target consumers. However consumers have perceptual defenses that allow them to ignore or distort most most of the commercial message to which they are exposed. While passing by roads we are exposed to so many advertisements and billboards. Initially they are able to catch our attention, but over a period of time we distort them. Because they fail to create the stimuli that is needed for attention. If a TVC is shown repeatedly on television, we tend to swap channels whenever it is telecasted or do other things in the mean time.So it becomes a challenge for the ad maker to create the innate stimuli. But when we are exposed to something new, different and abstract we tend to focus on it. This things create a stimuli in our brain and we pay attention to these creative ads. When consumers are not motivated to thoughtfully process an advertiser's message, it may be in that advertiser's best interest to feature one or more peripheral cues as part of the message.

Ads-It's not really new-new

There’s a new wave of advertising sweeping over Indian channels, only it’s not really new-new. So many heyday Ads are coming now a days. What I strongly feel is there’s more to this reuse of old ads than just the effort to tap nostalgia. Let it be Garden saree Ad by Lisa Roy or Bajaj Electrical s " jab mein chota ladka tha" Ad. Old Days Ads have created a resonance in the minds of consumer and when ever the Brand comes into mind somehow the unique Ad comes into mind automatically. So it makes sense to me bringing back the old ads.It makes sense for us to go back to a property that was iconic. It is less about nostalgia and more about juicing value out of what we still consider is a strong meaningful property in difficult times. As long as the target consumer is same and message strategy is unchanged, i think use of old ads are ok. It will definitely evokes the sense of loyalty and brand recall to a great extent.

But there is a paradox to it also. Could companies have run the same old commercial? Perhaps not in all cases, as the imagery won’t be contemporary enough, but they can try to stay true to the original.