Stereotype is now changing

While our nation is riding on the spirit of united public activism, brands such as Idea are using collective governance as their master brushstroke. The latest ad for mobile phone firm Idea Cellular Ltd featuring a woman politician and Abhishek Bachchan—is the latest addition to plethora of ads with social awakening, politics or elections as the central theme. It’s a trend that experts say will only gain momentum as India heads into parliamentary elections due around April-May. Even a cup of coffee can empower these days. Reads the in-store promotion for coffee chain Café Coffee Day: “I wish everyone was bulletproof. This New Year make a wish and change our country. Just write it down and put it in the Cup of Good Hope…we will compile every wish…and send it to the leaders of our country. And pressurize them to do something about it”! Tata Tea Ltd’s latest Jaago Re (wake up) campaign urges people to vote and be more responsible. Not voting on election day is similar to being asleep,is the theme of the Ad. This is an evolution of the typical political Ads which i feel is making the politician red faced. Until now, most Ads featuring politicians used them for comic relief. That stereotype is now changing.