Out of Home media Advertisements

While going through my summer internship programme(famously known as" SIP") interview I came to know about Armour display systems, which basically provide out of home media advertisement facilities to corporate houses at railway stations by their digital display systems. I really got impressed by the unique innovative way of advertisement. It started providing service initially at Chennai railway station and recently operating in number of railway stations. By their display systems they provide the necessary information about the train routes and timings, but the TV commercials are shown between important passenger information cycles. Core benefits of this advertisement are: it reaches mass effectively, minimize the audience fragmentation and no channel hopping. People will watch the advertisement because when they will look for information about trains ,they will watch those advertisements also. Passenger of all age groups and regions are able to watch those advertisements where it affects the purchase decision. It also provide a source of entertainment for those who are sick of waiting long for train. But there are some disadvantages also,when passenger are more keen about the information about the train schedules, showing Ads may not be an ideal idea. Language may act as a barrier also,sometimes passengers may not be able to understand the language used. But overall if we see then it is a very good concept for advertising where it taps the maximum number of mass.More advancements in technology will push it further. So let's see how the trend is shaping up.