Nimbooz bags sponsorship of King's XI Punjab

When Leading soft drink manufacturer, PepsiCo launched its non-carbonated packaged nimbu paani 'Nimbooz', under its brand 7Up in India it created a lot of hype in the market. To promote the product which claims to contain no artificial flavours and contains real lemon juice IPL2 was the best option in India. But after IPL2 shifted to South Africa the pre-planned promotional campaign was hit badly. The drink which is targeted at Indian tastes, finally grabbed the opportunity to become the official beverage sponsor of the IPL franchisee team Kings XI Punjab. It has also got the branding rights on the players’ uniform with the logo at the back.PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. The on-ground initiatives will be supported by a TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition.Besides, the company has also launched a marketing initiative ‘Nimbooz Highway Gadi’, in Punjab, Haryana and Himachal, offering consumers to buy scratch cards and win a trip to South Africa. So go grab your bottle, who knows may be you are the lucky one to fly South Africa !