Are you a brand addicted?

Customer mind-set includes everything that exists in the minds of consumer with respect to brand: thoughts,feelings, experiences, images, perception and attitudes. Creating the right customer mindset can be critical in terms of building brand equity and value. But once the brand awareness is raised and brand attitude is created then you can't stop the brand growing exponentially. The degree of loyalty towards a brand is called brand attachments. Hard core loyals are dubbed as brand addicted. I find in very common among my friends. They are addicted to particularly some brands. If they have a plan to buy something in that segment then they will go for that brand only, never mind what other options they have. That's brand addiction. It is the reflection of an attitude that they form towards a brand. Overall evaluations of the brand in terms of its equity and satisfaction that it generates fuels the brand attitude and finally cause adherence leading to addiction. When i analyze myself then i find myself to be a hardcore loyal to few brands but in certain categories i belong to switch loyal( who switches to different brands according to value proposition). Now ask yourself. Are you brand addicted?