Google takes on the piracy battle in china

I am sure Google is the most prefered search engine all over the globe. But if something is hurting the giant,then it is the chineese market. China is one of the few markets where Google trailed leader Baidu.com. Yes, Baidu.com controls 60% of market share of the search engines. At the same time Chinese music market is crippled with the disease of piracy. Music majors like EMI, UNIVERSAL, WARNER AND SONY are facing stiff challenge from piracy. Majority of their revenues is lost due to this practice in China.The market is legitimately estimated to be $76 million, but piracy has made business miserable for these companies.
Google who is desperate to make a strong presence in China, does not leave this golden chance to slip from its hand. As a strategic move it decided to offer free download able music to Chinese listeners. The motive behind the move is

• It is a serious attempt to monetise the huge online market in China
• Google's strategy to overtake Baidu.com
• Stop the bleeding caused by piracy for music major companies like EMI, SONY and UNIVERSAL