Indian Premier League facing Lay offs

Last year the Indian Premier League(IPL) emerged as one of the biggest brand in the entertainment world of INDIA.We Indians who consider cricket as a religion and cricketers as our GOD accepted the fast food cricket and it became a huge success in its first edition itself.IPL is the perfect execution of corporate and promotional strategies by BCCI.Corporate biggies owning the eight teams made it more successful as they used every possible business strategies starting from the positioning to adding glamour quotient.But I feel this year recession has started showing its effect on the second edition of IPL.The year 2007-08 show sackings of coaches,officials of all kinds who were not performing for their respective teams(Charu sharma from Bangalore Royal Challengers) to cite as one example.But this year promises to be a little different. This year, it won't just be coaches and officials getting the pink slips; even cricketers will get them. At least three franchisees of the Indian Premier League (IPL) have already taken the necessary steps to downsize their teams.The downsizing will fall on the neck of junior,less established playes. While Mumbai Indians plan to bring down their 27-member contingent to 18, teams like Deccan Chargers and Delhi Daredevils are planning similar moves.

So what has triggered the move? Recession or changed strategies of owners.The franchise official reported that last year everything went on so fast,But this year onwards, expect most of the teams to work on a target-based principle. They know exactly what they're going to be eyeing for or in terms of cricket, what their team composition is going to be during the two-month time.Most of the team franchisees now have a better idea of a core group functioning. Similarly, the captain, coach and senior players have a good understanding of the kind of team required.But readers do not you think recession is forcing them to offer players pink slips.Hope the good time will come soon for them also.