Recently I saw one of my friend sipping a new packaged carbonated drink, I asked him what was that and answer came lemon. Eyebrows raised suddenly.I checked that being curious and it was LMN from Parle Agro . when I hear 
Parle Agro the first thing come into mind is "frooti"(the largest contributor to parle agro’s sales) delicious mango drink,yummy ! Company’s other offerings include Appy fizz, saint (a juice brand), bailey mineral water and Parle-G (largest selling glucose biscuit in the world) and many more. But this summer Parle Agro is in a mood to capture as much share it can grab in soft drinks segment.Appy fizz got its new cousin Grappo fizz-a carbonated grape drink. After the huge success of appy fizz among the youth , the grappo fizz is also aimed at youth persona and is introduced as a “youthful rapper” and the cousin of the appy fizz character. So after apple its grapes now in the carbonated drink form. Certainly as the youth is moving away from the consumption of cold drinks being health conscious, this type of drinks are real alternative for them and Parle Agro is leaving no stone unturned to make it popular among the consumer.Parle Agro plans to tap into this segment through various activities including a television commercial, which will be on air this weekend. Grappo Fizz i am waiting for you.
Parle Agro the first thing come into mind is "frooti"(the largest contributor to parle agro’s sales) delicious mango drink,yummy ! Company’s other offerings include Appy fizz, saint (a juice brand), bailey mineral water and Parle-G (largest selling glucose biscuit in the world) and many more. But this summer Parle Agro is in a mood to capture as much share it can grab in soft drinks segment.Appy fizz got its new cousin Grappo fizz-a carbonated grape drink. After the huge success of appy fizz among the youth , the grappo fizz is also aimed at youth persona and is introduced as a “youthful rapper” and the cousin of the appy fizz character. So after apple its grapes now in the carbonated drink form. Certainly as the youth is moving away from the consumption of cold drinks being health conscious, this type of drinks are real alternative for them and Parle Agro is leaving no stone unturned to make it popular among the consumer.Parle Agro plans to tap into this segment through various activities including a television commercial, which will be on air this weekend. Grappo Fizz i am waiting for you.
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1 comment:
grappo is really a very interesting drink to cool ourselves in tropical world also rich in medicinal properties, please keep the quality standards for its more popularity.
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