" COKE vs PEPSI"- it's more intense now

The rivalry between these two companies is no longer new for us,but this time the rivalry is more intense in India. From last two days newspapers and news channels are feeding this news. The two giants are trying to to sign sponsorship deals with the eight teams that are part of the Indian Premier league.Pepsi which is emphasizing on younger generation for its "Youngistaan" dropped Shahrukh Khan after having a decade long association with the superstar. But King Khan 's team Kolkata Knight Riders recently tied-up with Coca Cola -brand "Sprite" to be specific for next two years. Coca-Cola also edged out Pepsi by signing deal with Delhi Daredevils and Gautam Gambhir and is all set to renew the deal with King's Eleven Punjab. Most important thing is that Virender Sehwag and Ishant Sharma who had already signed deal with Pepsi are in Delhi Daredevils and KKR respectively. So again it seems Pepsi's loss being coke's gain. While Pepsi is already with Chennai super kings and planning to roll out co-branded cans for IPL edition. It also cancelled its on ground sponsorship with BCCI three months ago and IPL is owned by BCCI. Here also coke grabbed the opportunity,it has already signed the on-air sponsorship with SET (Sony Entertainment Television) MAX and in talk for ground sponsorship also.So let's see who is going to win the race