Rajasthan Royals a Big Brand to reckon

Rajasthan Royals became the first champions of IPL, arguably the most spectacular and commercially successful consumer product launched in recent times. It was the most low profile team of last years inaugural edition of IPL(No big names, Icon players and Bollywood brand ambassador). It is the only team that manages to earn profit from IPL,while other teams stumbled severely. In management term it is the only team that attained break even in his first year of operation. It yielded the highest return on investment,that is 3733% to its stakeholders(source:The Economic Times) that made it the hottest flavour of this season also.So many brands are now interested to tie-up with this team for this season. Consumer products maker GlaxoSmithKline Consumer Healthcare India Ltd (GSK) is already associated its name with Rajasthan Royals,which product Boost was one of the sponsor last year.But this year it is coming up with something new to the market.GSK and Rajasthan Royals are now working on a co-branded drink,which is being exclusively formulated by Rajasthan Royals’ physiotherapist John Gloster for GSK to create a demand during the IPL second season.It may be a FAD and may be launched under Boost brand name.As we know many companies had previously tried to encash the popularity of cricket in a cricket frenzy country like Pepsico launched Blue Pepsi during World Cup 2003 and Pepsi Gold during World Cup 2007 .The products were withdrawn from the market after the World Cup.So GSK may adopt similar strategies to ride on the success of IPL and Rajasthan Royals.Recently bollywood star Shilpa Shetty also became the stake holder in the franchisee. Don't you think Rajasthan Royals is a big brand to reckon now?