YOU COULD GET EVEN LUCKIER

Readers please don't get confused. I am not an astrologer or not selling any product on which i am giving an extra gifts. "YOU COULD GET EVEN LUCKIER" is the latest scheme of AIR INDIA. The airline industry is facing the downturn,volatile ATF price and reduction of passengers. So to sustain in the competitive market, all carriers are planning different moves to reduce the cost of operation.We know travelling agencies and ticket booking agents usually share some amount of money with the companies.To avoid that carriers have shifted to e-Ticketing or web ticketing,but still competition is intense.there also.Few days back I saw a print Ad of AIR INDIA. It read like this"You could get even luckier.now,every 100th online booking made at http://www.airindia.in/ gets you a free ticket ! Not to mention the best domestic fares that are yours the moment you log in . Get online between 17th Feb and 31st March 2009. Get lucky!"This is a nice strategy to promote the online ticketing where the middleman's share can be avoided and a competitive edge can be attained over other carriers also. By providing 100th,200th,300th(n*100)th ticket free it will certainly generate curiosity among the customers and definitely they will give it a try.So go online,give it a try and you could get even luckier!